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Amazon eyes London’s West End for cashierless store

Amazon is planning to open one of its cashierless Amazon Go stores near Oxford Circus in London’s West End, its first in the UK.

According to The Sunday Telegraph the opening of a UK store, which will the company’s UK flagship, is being orchestrated by Amazon’s US arm and not out of the UK. Amazon is thought to have been looking for retail space between 3,000 and 5,000 sq ft.

The UK Intellectual Property Office approved a trademark for Amazon Go’s slogan ‘No Lines. No Checkout (No Seriously)’, in May last year.

The checkout-less store features ceiling-mounted cameras and electronic sensors which identify each customer and track the items they select. All purchases are then billed to customers’ credit cards when they leave the store

All items are scanned as they are picked up from the shelves and automatically deleted from the customer’s account if they are put back.

Amazon opened its first store in the US in January in Seattle, and now has seven stores across the country in places such as Chicago and San Francisco. It is also believed that the company wants to open at least 3,000 of its Amazon Go stores within the next three years.

Retail Sector has contacted Amazon for comment.

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