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Amazon launches ‘try before you buy’ shopping service in UK

Amazon Fashion has launched its ‘try before you buy’ Prime Wardrobe service in the UK following a “successful” launch in America in June.

The service is exclusively available to Amazon Prime members and allows them to have fashion items delivered for free, try them on at home and only pay for the items they keep.

Customers can select between three and eight items and there is no upfront charge. They then have seven days to make a decision and they return any unwanted items in a resealable bag with a prepaid label.

Fashion brands available from the new Prime Wardrobe service include Calvin Klein, Tommy Hilfiger, Miss Selfridge, New Look, Aldo, French Connection, and more. Amazon’s private label fashion brands, which are exclusive to Amazon, are also available with the service.

Susan Saideman, vice president of Amazon Fashion Europe, said: “Whether you want to try out some new wardrobe staples, the latest seasonal trends, or need new clothes for the family with the option to try multiple sizes, colours, and styles – Prime Wardrobe makes shopping at Amazon easier than ever.”

Xavier Garambois, vice president of Amazon EU Retail, added: “Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost. We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June.”

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