Boohoo appoints Primark COO John Lyttle as its new CEO

Online fashion retailer Boohoo has appointed current Primark COO John Lyttle to become its new CEO with effect from 15 March 2019.

According to the group Lyttle’s appointment is a “key constituent” of the group’s positioning for its next stage of growth and will be accompanied by a number of changes to the existing main board roles.

Mahmud Kamani, who is currently joint CEO, will become group executive chairman of the company with effect from 15 March 2019. According to the group Kamani’s focus and responsibilities will “evolve more towards the long-term strategic direction” for the Boohoo group and away from the day to day running of the business.

Carol Kane, currently joint chief executive, will continue to remain on the main board in an executive role and will assume the title of group co-founder and executive director effective 15 March 2019.

Kamani and Kane said: “We are thrilled to have secured a candidate of John’s calibre as our CEO. We have got to know John over a number of years and are convinced he has the necessary skills to complement what we already have and take the group on to its next stage of growth. Both of us remain totally committed to the business and will ensure a measured and careful handover.”

Commenting on his appointment John Lyttle, CEO-designate of Boohoo Group, said: “I have known Mahmud and Carol for a number of years and have watched the growth of the boohoo group with admiration. I am hugely excited to be joining the Group at this key stage of its growth and capitalising on what is a global opportunity.”