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Electric bikes speed up Halfords sales

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In this episode we speak to Matt Dalton, consumer sector leader at Forvis Mazars. Matt discussed the biggest challenges facing the retail sector, from cost pressures and wage increases to polarised property markets and geopolitical shocks, and the ways in which retailers can best navigate these. We also explore how short-term cost-cutting could undermine long-term resilience, and how retailers can best remain agile and adaptable in unforecastable times.

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Halfords has announced that increased demand for electric bikes has helped the company to achieve a like-for-like sales increase of 2.8% over the 20 weeks leading up to 17 August.

Shares rose by 7% this morning following the announcement, bringing the car part retailer’s total value up £653m. The figures made for a stark contrast to May’s profit warning and loss of almost a tenth of its market capitalisation.

Electric bikes, fitting services and car cleaning products underpinned the 2.6% rise in like-for-like retail sales according to CEO Graham Stapleton. Recent hot weather was said to have countered the early Easter and bad weather which saw the company make a sluggish start to the year.

The group saw total revenue jump by 2.7% for the 20 week period, with autocentre sales climbing by 3.9% and online sales rising by 11.3%.

Amy Higginbotham of Globaldata said Halfords was one of the few retailers reporting positive figures in the current retail environment.

She said: “In a challenging market where customers increasingly expect more from retailers and their products, investment will remain key in ensuring Halfords maintains its market dominance.”

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