Inditex, the Spanish parent company behind brands such as Zara and Pull&Bear, has announced that it will sell products from all of its brands online around the world by 2020, even in countries where it doesn’t have stores.
Pablo Isla, Inditex chairman and CEO, made the announcement during a meeting with journalists in Milan to mark the reopening of the global Zara flagship on Corso Vittorio Emanuele.
Isla said the planned advanced platform is possible thanks to radio frequency identification technology (RFID) which is already fully deployed at Zara and Uterqüe globally. The technology is currently being rolled out across the rest of the brands globally for completion across the whole group by 2020.
Inditex’s chief executive also highlighted that all of the Group’s brands will adopt the integrated stock management system by 2020 in all the countries in which there is a physical store presence. This system makes it possible to fulfil online customer orders with store inventory.
To date, integrated stock management is in place in Zara stores in 25 markets, including Spain, France, Italy, China, the US, the UK and Mexico. Inditex currently has stores in 96 markets and operates online in 49 markets.
Isla said: “We want to make our fashion collections available to all our customers, wherever they are in the world, even in those markets which do not currently have our bricks-and-mortar stores.”