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Coca-Cola to acquire Costa Coffee from Whitbread for £3.9bn

Coca-Cola to acquire Costa Coffee from Whitbread for £3.9bn

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Coca-Cola is to buy the coffee chain Costa from Whitbread in a £3.9bn deal.

Whitbread, which acquired the brand in 1995 for £19m when it had only 39 outlets, had intended to spin off the chain as a separate business but the transaction was “unanimously agreed” by the Whitbread board to be in the “best interests of shareholders”.

Whitbread said the sale will allow it to focus on the “attractive structural growth opportunities for its leading hotel business, Premier Inn, in the UK and Germany”. Whitbread also said a “significant majority” of the net cash proceeds of the deal would be returned to shareholders.

Alison Brittain, Whitbread chief executive, said: “I am delighted that we have agreed the sale of Costa to Coca-Cola for £3.9 billion. This transaction is great news for shareholders as it recognises the strategic value we have developed in the Costa brand and its international growth potential and accelerates the realisation of value for shareholders in cash.

“The announcement today represents a substantial premium to the value that would have been created through the demerger of the business and we expect to return a significant majority of net proceeds to shareholders. Whitbread will also reduce debt and make a contribution to its pension fund, which will provide additional headroom for the expansion of Premier Inn.”

James Quincey, Coca-Cola president & CEO, added: “Costa gives Coca-Cola new capabilities and expertise in coffee, and our system can create opportunities to grow the Costa brand worldwide.

“Hot beverages is one of the few remaining segments of the total beverage landscape where Coca-Cola does not have a global brand. Costa gives us access to this market through a strong coffee platform. I’d like to welcome the team to Coca-Cola and look forward to working with them.”

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