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Retail and leisure development company, Boxpark, has revealed plans to revive Brighton’s Madeira Terrace into an internationally renowned ‘retail and leisure as entertainment’ destination.
Plans have been submitted to Brighton and Hove City Council and demonstrate Boxpark’s desire to secure a 12-month exclusivity period to explore design, funding and management opportunities for the regeneration project.
The project aims to restore the Victorian arches and create a retail and leisure development, incorporating a new premium hotel operator. Plans would see the arches augmented with a new building, and urban green spaces to increase the area’s commercial performance through the creation of jobs as well as encouraging international tourism.
Brighton and Hove resident and Boxpark founder, Roger Wade, developed the plans alongside project creator Paul Nicholson, founder of Chalk Architecture and fellow Brighton resident.
Wade said: “As a Brighton and Hove resident, I’m passionate about the regeneration our of outstanding seafront. Madeira Terrace is the embodiment of the Victorian grandeur that saw Brighton become the UK’s favourite seaside destination.
“Our proposal aims to redevelop this much loved area to create a year round retail and leisure destination to be enjoyed by local residents and visitors to the coast alike.”
He added: “We’re looking forward to the opportunity to work with Brighton and Hove City Council, local stakeholders and businesses and our development partners over the next 12 months to explore how we bring the Boxpark concept to Brighton, whilst retaining the architecture and heritage that our seafront is synonymous with.”
Paul Nicholson, director at Chalk Architects added: “Further to developing a concept to save the Madeira Arches in 2015, we have had an ongoing constructive engagement with the local community about our ideas via our social media.
“In response to significant public interest the scheme has evolved over time into a dynamic proposal of new and enhanced public space wrapping around leisure, hospitality and commercial office use. Working with the Boxpark team has transformed the scheme into an exceptionally exciting prospect.”
