British grocery market sees two years’ consecutive growth

Britain’s grocery sector has grown for two consecutive years, according to the latest grocery market share figures from Kantar Worldpanel for the 12 weeks to 17 June 2018.

The figures published today, 26 June, showed supermarket sales have risen for 25 consecutive months and now stand at 2.1% compared with this time last year. The last decline was recorded in June 2016.

Among the big four supermarkets, Morrisons was the fastest growing, posting a sales increase of 1.9%. Online sales contributed to its growth, however its overall market share fell by 0.1 percentage points to 10.6%.

Asda and Sainsbury’s, which are working towards a merger, saw different performances over the past 12 weeks. More than a quarter of a million new customers helped Asda to increase its sales by 1.8%, and its 16-month run of growth is the longest the retailer has achieved since March 2014. Sainsbury’s sales fell by 0.2%.

Tesco reported growth of 1.4% in sales with its Express stores seeing the strongest performance, while overall the supermarket’s share decreased from 27.9% to 27.7% year-on-year.

The Co-op recorded its strongest growth in over a year as sales grew by 2.4%, and its market share grew by 0.1 percentage points to 6.2%. Iceland held its share in the market, of 2.2%, while its sales saw a growth of 2.5%.

Online supermarket Ocado increased its market share by 0.1 percentage points and had a sales growth of 10.1%. These figures make it the fastest growing supermarket in the UK.

Lidl was the only bricks-and-mortar retailer to see double digit growth with an increase of 10%. Aldi’s market share saw a record high, now standing at 7.4% and its sales growth was 8.2%. Waitrose sales rose by 0.1%.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: “After a couple of difficult years for the supermarkets this sustained period of growth is welcome news.

“The latest figures largely pre-date the soaring temperatures and new-found optimism for England’s World Cup chances but with the nation spending over half a billion more in supermarkets this period compared with last year, it suggests that summer has already arrived for many.”

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