British luxury department store Harvey Nichols has become the first retailer to offer ‘live shopping’ online due to its partnership with retail technology company Hero.
Harvey Nichols now provides online and offline shopping experiences to customers enabling them to reach stylists from its seven UK stores in addition to its Dublin store.
The move aims to revolutionise customer service teams as customers and product experts can now connect to clients through photo sharing and live video streaming as well as instant messaging services.
Pearson Poon, Harvey Nichols’ chairman, said: “Closing the service gap between online and in-store is a critical part of our retail strategy, and we are delighted to be partnering with Hero to offer our online customers the same level of luxury, personalised service that they would experience at our Harvey Nichols stores.
“Our commitment to evolving our digital strategy has resulted in a minority investment being made in Hero by our Asia-based private investment fund, and we look forward to exploring continued innovation with Hero to bring to reality our vision of merging physical and digital channels to offer best-in-class customer experience.”