Online fashion retailer Asos has revealed retail sales grew strongly in the lead-up to and during the Christmas period.
Total retail sales grew by 30% to £790m in the final four months of 2017 when compared with the same period the year before.
Sales in the UK also grew by 23%, despite what Asos said was “a challenging market”. In volumes, the retailer had 20.2m orders placed – growth of 30% year on year.
The firm attributed its sales growth to a new ‘try before you buy’ system as well as Asos Instant, a same day delivery service.
Nick Beighton, CEO, said: “I’m pleased to report a strong performance during the period including peak. We achieved an exceptional performance in the UK, whilst momentum in international sales continued.
“We acquired 2.6 million active customers year on year and saw encouraging movements across all key customer KPIs. Velocity in our technology programmes continued, with a record number of releases.
“Following this strong start to the year, we remain confident in our full year guidance and delivery of our planned investments in infrastructure to support our global ambitions.”