Skims
This coverage examines Skims’ business presence and performance within the UK retail market. Reporting focuses on product launches, wholesale strategies, marketing campaigns, and retail partnerships, offering insight for professionals managing buying, merchandising, and brand positioning. Analysis highlights how the brand navigates the competitive apparel and lifestyle sector, supporting strategic decisions for those engaging with premium and trend-driven brands.
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May- 2025 -12 MayNews-In-Brief
Today’s news in brief-12/5/25
Boots chairman Stefano Pessina is set to increase his stake in Walgreens Boots Alliance to nearly 50% following the company’s $10bn takeover by private equity firm Sycamore. While Pessina, who previously held a 17% stake, will invest more to expand his share, Sycamore will take majority ownership. The deal, valued…
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12 MayClothing & Shoes
Skims to debut first UK store in summer 2026
Kim Kardashian’s lingerie brand, Skims, has signed a 10-year lease for its first standalone UK store, which will span 12,000 sq ft at 245-247 Regent Street and is due to open in summer 2026. The brand, which has been credited for creating technically constructed collections that prioritise comfort, fit and…
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Dec- 2024 -9 DecemberNews
J. Crew appoints new chief marketing officer
Omnichannel retailer J. Crew has appointed Julia Collier as the new chief marketing officer of the group. Collier was most recently senior vice president of marketing at Skims where she ran brand marketing and creative. She will now start her new role on 6 January 2025. In her new role,…
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Jul- 2023 -20 JulyClothing & Shoes
Kim Kardashian’s Skims valued at $4bn in latest funding round
Kim Kardashian’s Skims brand has reportedly raised $270m in its latest funding round which values the business at $4bn (£3bn), according to the New York Times. The company, owned by Kardashian and business partner Jens Grede, launched four years ago and was last valued at $3.2bn (£2.7bn). The shapewear retailer…
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Jun- 2023 -12 JuneClothing & Shoes
Skims launches first London pop-up store
Skims has announced the opening of its first-ever European pop-up experience at the iconic Corner Shop at Selfridges London. The Skims residency in The Selfridges Corner Shop is described as “the most conceptual Skims pop-up experience to date”, designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger. …
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