Seraphine
This coverage examines Seraphine’s operations and strategy within the UK retail market. Reporting highlights store activity, product launches, marketing campaigns, e-commerce initiatives, and leadership decisions shaping the brand’s presence in maternity and nursing fashion. Insights are tailored for retail professionals monitoring niche apparel markets, consumer trends, and brand positioning.
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Jun- 2021 -17 JuneClothing & Shoes
Maternity brand Seraphine considering float on LSE
Maternity brand Seraphine has confirmed it is considering plans to float on the London Stock Exchange’s main market for listed securities. The company, which was founded in 2002, has submitted an application via its holding company, Kensington Topco Limited, for approval to the FCA. The group, which will be known…
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May- 2021 -24 MayClothing & Shoes
Seraphine owner eyes London IPO
The new owner of the maternity wear brand Seraphine is reportedly eyeing plans to deliver it to the London stock market, according to Sky News. Mayfair Equity Partners, which purchased the label last December, is close to hiring bankers to explore the potential IPO, according to reports. According to Sky,…
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Jan- 2021 -4 JanuaryClothing & Shoes
Mayfair Equity acquires Seraphine in £50m deal
Seraphine has been acquired in a management buy-out fronted by technology investor, Mayfair Equity Partners. The luxury maternity brand was purchased from Bridgepoint Growth and Seraphine’s founder Cécile Reinaud in a deal valuing the business at £50m. The company reached £28.1m in sales for the year to 31 March 2020…
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