Influencer
This coverage explores how influencers shape the UK retail and consumer landscape, with reporting on brand collaborations, campaign strategies, regulatory issues, and market impact. Designed for retail executives, marketers, and brand managers assessing influencer partnerships, consumer engagement, and the effectiveness of social-driven retail strategies.
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Jun- 2025 -27 JuneOnline & Digital
Dotdigital Group acquires influencer, affiliate and referral marketing platform Social Snowball for $35m
Dotdigital Group plc (AIM: DOTD), the leading SaaS provider of customer experience and data platforms (CXDP), has acquired Social Snowball Holdings, Inc., a US-based influencer, affiliate, and referral marketing platform for e-commerce brands, for $35m (£25.5m). The investment brings together two fast growing technologies that until now have been distinct…
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19 JuneFeatures
The price of stars: what the DMCC Act means for fake reviews
At one point online reviews used to be a grey area, but with the arrival of the Digital Markets, Competition and Consumers Act 2024, the UK has taken a decisive step into a new enforcement regime. Fake reviews, paid praise, and review hijacking, which have long been brushed off as…
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May- 2025 -16 MayComment
The most sought-after jobs in British retail in 2025
By 2025, the British retail landscape is a mysterious blend of shuttered doors, mass sackings, and a thriving ecosystem of creativity and new career opportunities which can be home-grown. While the closure of thousands of stores and the whole transformation of the high streets made it look like the retail…
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Apr- 2025 -28 AprilComment
Four D2C trends to watch in 2025
Personalisation Personalisation has long been a buzzword in retail, but in 2025 it is becoming a baseline consumer expectation, with many now viewing tailored shopping experiences as a standard rather than a luxury. Personalisation in 2025 goes beyond just product recommendations; it’s about creating an entire experience that speaks to…
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4 AprilFeatures
How can a celebrity partnership help your brand?
Retailers partnering with celebrities to promote products is a technique as old as celebrities themselves. However, in an era where there is so much advertising and so many companies promoting things through celebrities or influencers, it can be hard to make your collaboration stand out. A good example of a…
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Mar- 2025 -31 MarchFeatures
Topshop’s comeback: a boon for the high street?
Topshop is back. Once a beacon of British high street fashion, the brand has teased its return to reclaim its position in the retail landscape. But in an era dominated by digital-first brands, resale platforms, and evolving consumer habits, does Topshop have what it takes to thrive again? The journey…
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Jan- 2025 -7 JanuaryComment
Strategic market entry: when to follow and when to challenge
The decision of how to enter a new market represents one of the most critical strategic choices a retailer can make. While conventional wisdom often suggests avoiding direct competition with established market leaders, the reality is more nuanced. Success depends on carefully analysing market conditions and choosing an approach that…
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Dec- 2024 -9 DecemberNews
J. Crew appoints new chief marketing officer
Omnichannel retailer J. Crew has appointed Julia Collier as the new chief marketing officer of the group. Collier was most recently senior vice president of marketing at Skims where she ran brand marketing and creative. She will now start her new role on 6 January 2025. In her new role,…
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Nov- 2024 -15 NovemberFeatures
Ivy Mahale’s journey from consultant to game-changer in influencer marketing
Ivy Mahale, CEO and founder of OpenSponsorship, has certainly had an interesting career trajectory—a leap from the analytical world of consulting to the high-energy realm of sports sponsorship—is as compelling as the athletes she now connects with brands worldwide. OpenSponsorship, her brainchild, has become a bridge between brands and athletes,…
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Oct- 2024 -28 OctoberAdvice
Behind the curtain of retail logistics at DHL Supply Chain
Most consumers think of the shopping experience as the final click online or the moment they walk out of a store with bags in hand. But what happens behind the scenes to ensure that products are on the shelf, or that parcels arrive at our doorsteps on time, is a…
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