American Golf
This coverage focuses on American Golf’s strategic direction, operational performance, and presence within the UK retail market. Reporting includes updates on store openings and closures, product range developments, marketing campaigns, leadership changes, and sustainability initiatives — providing retail professionals with insights into the brand’s positioning, commercial strategies, and influence within the golf retail sector.
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Jan- 2025 -7 JanuaryComment
Strategic market entry: when to follow and when to challenge
The decision of how to enter a new market represents one of the most critical strategic choices a retailer can make. While conventional wisdom often suggests avoiding direct competition with established market leaders, the reality is more nuanced. Success depends on carefully analysing market conditions and choosing an approach that…
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Oct- 2024 -14 OctoberComment
Why American Golf put its people at the centre of its retail ‘reset’
In the world of retail, few professionals can claim the breadth of experience and transformative leadership that Elaine Wrigley has garnered over nearly four decades in the industry. With roles spanning everything from fashion to food, DIY to outdoor retail, and now her current position in golf retail, Wrigley has…
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Sep- 2024 -23 SeptemberNews
Today’s news in brief-23/9/24
Frasers Group is facing audit issues with two brands, I Saw It First and Choice, revealing significant payroll data discrepancies. Auditors struggled to verify £7m in payments for I Saw It First due to lost data during system transitions. Similarly, Hart Shaw encountered missing crucial information for Choice. These revelations…
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23 SeptemberSport & Leisure
American Golf LFL sales up 1.8% despite poor weather
American Golf has revealed its LFL sales were up 1.8% during the six months from February-August 2024 despite wet weather likely deterring demand. The golf retailer said the performance comes amid “standout results for newly refurbished stores” which helped lead to an increase in market share of 1.4% LFL. The…
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Apr- 2024 -19 AprilNews
Today’s news in brief-19/4/24
Wilko, the retailer that faced collapse last September, is back with a revamped click and collect service. After successful trials in Exeter, Luton, and Plymouth, the company is reintroducing its free click and collect option. Customers can now access this service from reopened stores and over 200 collection points through…
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19 AprilClothing & Shoes
American Golf’s ‘reset’ helps it return to profit
American Golf has reported that its strategic ‘reset’ has led to a £5.7m increase in EBITDA from a loss of £1.4m in the prior year to £4.3m, one year after the appointment of CEO Nigel Oddy. The group attributed this positive growth to the action it took to control costs…
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Mar- 2023 -29 MarchSport & Leisure
American Golf appoints new CEO
International Leisure Group in conjunction with Endless LLP has announced Nigel Oddy as its newly appointed CEO. Oddy will succeed Gary Favell from 11 April 2023 and assume responsibilities for ILG, including Europe’s leading golf retailer, American Golf. Before joining American Golf, Oddy most recently held the position of interim…
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Jun- 2019 -7 JunePeople Moves
New Look founder to step down
Following completion of its restructuring transaction announced on 3 May 2019 New Look’s founder, Tom Singh, has decided to retire at the end of June. Singh founded the fashion retailer in 1969 turning a single store in Taunton into a high street regular with around 400 stores across the UK…
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Oct- 2018 -16 OctoberSport & Leisure
American Golf bought by Endless saving 900 jobs
American Golf has been purchased by private equity investor Endless after it entered administration last Friday (12 October), saving 900 jobs and 112 stores. The investor bought the retailer immediately after it entered administration, after it previously rescued shoe retailer Jones Bootmaker in the same fashion last March. As many…
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