Advertising Standards Authority
This coverage examines the Advertising Standards Authority’s rulings, guidance, and investigations as they impact UK retail marketing and promotions. With a focus on compliance, consumer protection, and brand reputation, the reporting helps retail professionals navigate advertising regulations, assess risks, and adapt campaigns to meet ASA standards — supporting informed decision-making for those managing retail communications and marketing strategy.
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Feb- 2018 -7 FebruaryGovernment
Poundland Christmas Elf campaign banned by ASA
The Advertising Standards Authority (ASA) has banned Poundland’s ‘Elf Behaving Badly’ campaign following the numerous complaints it received. The Christmas campaign was run on Poundland’s social media pages and depicted a children’s toy elf in a series of pictures that had sexual connotations. ASA said it received 85 complaints…
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