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Dish, the branded podcast produced by Waitrose, has surpassed one billion combined downloads, views, and listens since its launch four years ago, making it the world’s most successful branded podcast, the company has announced.
The programme, hosted by Nick Grimshaw and Angela Hartnett, has produced 165 episodes since 2022. It is currently the only branded podcast featured in both the Apple and Spotify global top 100 charts, and the only corporate podcast in the UK top 20.
The media milestone comes as the supermarket chain experiences a shift in consumer digital habits, with more than half of all visits to the Waitrose mobile application now driven by customers seeking recipes and food expertise.
The retailer said it plans to expand its video output later this month with the launch of a new weekly YouTube series focused on cooking techniques and ingredients. The supermarket chain currently holds the largest YouTube subscriber base of any UK grocery business.
Audience data compiled in May 2026 revealed that the podcast has helped drive supermarket footfall, with 78% of surveyed listeners stating the show encouraged them to shop more frequently at Waitrose. The figures also show the program is attracting a younger demographic, with 35% of its YouTube viewers aged under 35.
Chief customer officer at Waitrose, Nathan Ansell, said: “Customers are increasingly looking for ideas, inspiration and expertise alongside the products they buy, and helping people discover and enjoy great food has always been at the heart of Waitrose. From our Partners and food experts to our products, magazines and podcasts, customers trust us to inspire and guide them in the kitchen.
“Our commitment to food storytelling stretches back decades and today we’re bringing that expertise to new formats including podcasts and video. We’re excited about the next phase of our strategy with more opportunities for customers to engage directly with our food experts and Partners.”
Grimshaw added: “I love doing Dish. Getting to spend time laughing and learning with Angela has been one of my most favourite things I’ve ever done and I can’t believe it’s grown into this community. It feels special because we have become firm friends and our relationship has grown with our audience witnessing our growing love (and/or annoyance) for one another.”
Hartnett said: “I love working with Nick, The Cold Glass and Waitrose team and all the amazing guests that come on. We have a lot of fun, and I believe that’s reflected in the show.”
