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Fashion retailer New Look has rolled out its first nationwide loyalty scheme, Club New Look, as part of its wider digital transformation strategy.
The free-to-join programme offers members exclusive discounts, early access to product launches and entry to prize draws. It follows a successful trial earlier this year and is now available to customers across the UK.
Member benefits include a 25% online welcome discount on full-priced items, weekly “Club Prices” on selected products, priority access to sales and new collections, and entry into member-only competitions.
According to New Look, the initiative is designed to build “longer-term relationships with New Look’s customer base, which numbers more than 10 million”.
It follows a £30m investment announced in April to support the retailer’s digital transformation, including upgrades to its website and app and a focus on data-led personalisation.
Helen Connolly, chief executive of New Look, said: “At New Look, we’re always exploring ways to better recognise and reward our customers.
“Club New Look is our new loyalty proposition, designed to offer exclusive, added-value benefits that make our members feel seen, appreciated and inspired. Following a successful soft launch, which saw 500,000 customers joining our club, we are now aiming to have 800,000 members by the end of the financial year.”
