Register to get 2 free articles
Reveal the article below by registering for our email newsletter.
Want unlimited access? View Plans
Already have an account? Sign in
Dr Martens has signed a distribution agreement with Beside Group to launch in the United Arab Emirates (UAE), marking its first entry into the market.
The footwear brand said the partnership will begin with wholesale, with plans for mono-branded stores in the future.
Beside Group, which works with international fashion and retail names across the Middle East, will manage the expansion.
The company has also partnered with distributor Crosby to increase its presence in Latin America. A Dr Martens store opened this week in Santiago, Chile, its second in the region following an August opening in Buenos Aires, Argentina.
Crosby’s distribution network also covers Mexico and Paraguay.
According to the brand, the moves form part of its strategy to expand through “market-right distribution” in new growth territories.
Ije Nwokorie, chief executive of Dr Martens, said: “These exciting partnerships are consistent with our strategy of entering new growth markets to reach more consumers than ever before through a capital-light approach. We see enormous potential for Dr Martens in the UAE and Latin America and are delighted to have two partners who really understand both the depth and breadth of our iconic brand.”
