Dreams appoints Siobhan King as chief marketing officer
King was previously marketing director at jewellery brand Pandora and earlier held senior roles at Game Digital, Office Shoes, New Look, House of Fraser and Peacocks

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Bed retailer Dreams has appointed Siobhan King as its new chief marketing officer.
King joins from Pocket Marketing Services, where she worked as a freelance consultant from 2022 to 2025.
She was previously marketing director at jewellery brand Pandora and earlier held senior roles at Game Digital, Office Shoes, New Look, House of Fraser and Peacocks.
King takes on the role after Jo Martin stepped down as chief marketing officer.
In a LinkedIn post King said: “I’m happy to share I’m starting a new position as chief marketing officer at Dreams.”