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Myprotein will launch in Walmart stores in the United States next month, marking the sports nutrition brand’s first entry into the retailer’s physical outlets.
From 8 August, a selection of Myprotein products including Clear Whey drinks, Protein Wafers and Creatine powder will be available on shelves nationwide.
The move expands a partnership that began in August 2024, when Walmart.com started selling Myprotein through its marketplace platform. It also reflects a wider push by parent company THG Nutrition to grow in the US, where it is targeting a fivefold increase in its offline retail presence this year.
Myprotein products are now stocked in more than 34,000 stores worldwide, mainly in the UK, US and Japan. THG expects this to rise to over 40,000 by the end of 2025, helped by new listings with Walmart, CVS and GNC.
Neil Mistry, chief executive of THG Nutrition, said: “We’ve seen a meaningful shift in how supplements are being embraced – not just by gym-goers, but by a much broader audience looking to support their health and active lifestyles.
“As a result, demand for accessible, high-quality protein products continues to rise. This partnership with Walmart marks a significant step in our offline retail strategy, and I’m proud to see us accelerating our international expansion with such a trusted partner.”
The launch will be supported by a summer marketing campaign in the US, featuring digital, social media and out-of-home advertising.
