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Topshop has named model and actor Cara Delevingne as the face of its new Autumn/Winter 2025 campaign, 10 years after their first campaign together and marking the start of a wider brand relaunch.
The partnership begins with a 30-piece capsule collection described as a reflection of Delevingne’s “London edge”, featuring tailored outerwear, updated denim, and a monochrome palette with accents of avocado green. The range will be available exclusively on topshop.com from 16 August.
Key items include a black-and-white faux shearling coat, an ‘80s-inspired PU jacket, and updated versions of Topshop’s Joni and Jamie jeans. The brand said the edit was designed to blend structure with fluid fabrics for a balance of “empowerment and wearability”.
Topshop said a full capsule collection with Delevingne is in development for the 2026/27 season, with a focus on sustainability, inclusivity and design quality. The campaign was shot by photographer Bartek Szmigulski in East London, styled by Justin Hamilton, with hair by Issac Poleon and makeup by Kelly Cornwell.
Michelle Wilson, managing director at Topshop, said: “Cara is the perfect embodiment of the Topshop spirit – bold, creative, and unapologetically herself. This partnership is more than a campaign; it’s a statement of intent as we reintroduce Topshop to the world.”
Delevingne said: “As a London girl, Topshop was the place where fashion felt fun, fearless, and full of possibilities. Coming back to Topshop now is more than a return – it’s about starting something new. This collection is about owning your style, your story, and feeling empowered to express that every day.”
Earlier this year it was revealed that Asos has signed agreements with a selection of wholesale partners to put Topshop back on the high street. While these deals will bring the brand back to brick-and-mortar retailers, Asos is still prioritising the relaunch of a standalone Topshop website in the second half of 2025.
According to Asos boss, José Antonio Ramos Calamonte, the group had spent two years “rebuilding the product assortment of Topshop” before attempting to relaunch the brand.
