Liberty appoints new London flagship store director

Liberty has appointed Beverley Devonish as store director of its Regent Street flagship, as the British department store marks its 150th anniversary.

Devonish joins with more than 20 years’ experience in luxury fashion and retail, having previously held senior roles at Harvey Nichols, Selfridges and Dover Street Market.

In her new role, Devonish will lead Liberty’s store team in delivering its commercial and cultural strategy, with a focus on improving customer experience, developing staff, and enhancing Liberty’s standing as a “world-class retail destination”.

She will also contribute to cross-departmental strategy and maintain Liberty’s visual presentation, brand storytelling and service standards.

Devonish’s appointment follows the hiring of Lydia King as group buying and merchandising director earlier this year, as Liberty seeks to align its commercial functions ahead of future growth.

Devonish said: “Having spent the last year and a half developing my own creative practice, I’m thrilled to join Liberty – a brand that has long stood at the intersection of art, culture, and retail innovation.

“With its rich heritage and commitment to creativity, Liberty offers an incredible platform to continue shaping meaningful, client-focused experiences that celebrate individuality and craftsmanship. It’s exciting to be part of an environment that champions creativity while staying true to authenticity.”