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Adidas has confirmed that it was hit by a cyber attack last week, stating that an external party obtained consumer data through a third party customer service provider.
The German sportswear giant claimed that the affected data did not contain passwords, credit card details or any payment related information, but was limited to contact information relating to consumers who had contacted its customer service help desk in the past.
Adidas stated that it is in the process of informing potentially affected consumers as well as appropriate data protection and law enforcement authorities consistent with applicable law.
Adidas said: “We immediately took steps to contain the incident and launched a comprehensive investigation, collaborating with leading security experts.
“We remain fully committed to protecting the privacy and security of our consumers, and sincerely regret the inconvenience or concern caused by the incident.”
The news comes on the heels of recent cyber attacks on retailers such as M&S and Co-op.
The hacking incident which took place on 22 April 2025 caused a widespread outage of M&S’s contactless payments and click-and-collect services over the Bank Holiday weekend, forced customers to ditch their full weekly shops at the checkout and left shelves empty at some of its stores.
The cyber attack also wiped out hundreds of millions of pounds from M&S’s market value. Shares were 2.2% lower at 377.3p as of Monday (28 April) morning.
Following this incident, Co-op had to also shut down parts of its IT systems on Wednesday (30 April) in response to hackers’ attempts to gain access.
