New Look to open new concept store at Bluewater
The upgraded space takes learnings from New Look’s £3m investment into its Manchester stores
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New Look is set to relocate to a new 12,120 sq foot concept store at Bluewater.
The new store will open on 3 April and will be located on the Upper Thames Walk. It will feature New Look’s first omni-hub space, integrating new initiatives including digital inspiration, showrooms and displays.
The upgraded space takes learnings from New Look’s £3m investment into its Manchester stores, where it trialled new store designs to improve product merchandising and “better align the shopfloor to New Look’s brand identity”.
Customers will also be able to make use of a Service Hub which aims to improve collections and returns.
The new store will feature an extensive range of womenswear and accessories, as well as a menswear showroom. An entire mezzanine floor will be dedicated to New Look’s 915 collection, which showcases a range of casual clothing, sportswear and accessories for girls aged 9-15.
James Waugh, centre director at Bluewater, said: “Here at Bluewater, we are always looking for ways to elevate our offering so that we remain in step with the ever-evolving retail landscape.
“We are excited to announce the relocation of New Look’s new concept store on the bustling Upper Thames Walk. Their relocation exemplifies the brand’s commitment to providing Bluewater’s guests with the best possible shopping experience. We encourage guests to visit the store on opening day to experience the array of exclusive deals on offer.”
Elaine Cartwright, retail director at New Look, added: “Our decision to relocate and re-design our Bluewater store demonstrates our commitment to bricks and mortar retailing in the UK and the important part stores play in our communities. Bluewater has been a major retail destination for some time, so showing up in this location with purpose and credibility is an important element of our retail portfolio strategy.
“Our new store will bring to life our omni-hub space, where digital and physical customer journeys will come together in real life. We have a fantastic loyal team and customer base in Bluewater, that I’m very proud of. I’m confident that an excellent customer experience will be at the forefront of what our team delivers in our new space.”
