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The Moncler Group, owner of the Moncler and Stone Island brands, has seen its revenues improve 7% to €3.1bn (£2.58bn) in the year to 31 December 2024, as its CEO said the brand showed “resilience” in a “complex and volatile” market.
On a brand basis, Moncler revenues increased 8% to €2.2bn driven by a solid performance in the fourth quarter, mostly driven by the acceleration of the direct-to-consumer channel, up 9% cFX YoY, despite a tough comparable base and still volatile market trends. It added that growth improved in all regions compared with the previous quarter.
Meanwhile, sales at Stone Island declined 1% to €401m (£334m) as sales in the EMEA region declined 7% to €268m (£223m).
This offset a strong performance in Asia where revenues increased by 23% to €105m (£87m) driven by increased demand in the Japanese and Chinese markets.
The company also posted group EBIT of €916m (£762m) compared with €893.8m (£744m) in the previous year. It added that the EBIT margin of 29.5% vs 30.0% in 2023 showed “resilience despite a more challenging trading environment”.
Remo Fuffini, chairman and CEO of Moncler, said: : “In 2024 our group achieved remarkable results and showed strong resilience in a complex and volatile environment. Both Moncler and Stone Island delivered double-digit growth in the DTC channel, driving group revenues over €3.1bn while maintaining a resilient 29.5% EBIT margin, underscoring the strength of our business model and operational discipline.
“Over the past year, we have doubled down on what makes our brands truly distinctive. The events of
Moncler Grenoble in St. Moritz and Moncler Genius in Shanghai — the most impactful one in the brand’s
history — brought our disruptive creativity to life, redefining the concept of brand experience.
Meanwhile, Stone Island continued to reinforce its unique identity through a series of powerful brand
initiatives, deepening connections with both new and loyal communities.”
He added: “As we move into 2025, while the global macroeconomic context remains uncertain, we are confident in our ability to navigate evolving market dynamics. Inspired by our heritage, our passion for innovation, and our ambition to push boundaries beyond conventions, we are shaping the future of our brands to drive sustainable growth and create long-term value.”
