Aesop opens new store in Victoria Leeds

Luxury skincare brand Aesop has opened a new shop in Victoria Leeds, marking the brand’s first store opening in 2025 and debut in the North of England. 

Aesop has joined Victoria Leeds’ premium tenant mix with a 753 sq ft unit alongside fellow best-in-class beauty brands, Le Labo, L’Occitane, and Molton Brown in the Grade II listed Victoria Quarter. 

This latest opening follows a “standout year” for health and beauty at Victoria Leeds, with a 15% increase in sales across the category in 2024 compared to 2023. 

The new shop showcases the Australian-born brand’s full fragrance, skin, hair, and body care range across a sequence of three rooms. Inspired by the “opulent” bathrooms of the late Victoria era, the store features timber-panelled cabinets and vintage stacked bookshelves.

Rachel Bradburn, leasing director at Victoria Leeds, said: “Welcoming Aesop as our first store opening of 2025 sets an exciting precedent for what is to come at Victoria Leeds this year. We celebrated a successful 2024 which cemented us as the go to destination for luxury brand debuts outside of London, further evidenced by Aesop’s decision to open their first Northern store with us. 

“2025 looks to be another year of brand firsts, new and exciting concepts, as well as enhanced customer and brand offerings, so watch this space!”