LDO sees sales surge amid boost in visitors
Meanwhile, over Christmas LDO’s retailers took over £3.4m in just one week, up 7.8% on 2023, with nearly £1m of sales on Boxing Day, an increase of over 10%
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London Designer Outlet (LDO) has revealed its sales grew by 5% to over £103m in 2024.
The designer outlet, located in Wembley Park, attracted shoppers from across London and beyond throughout the last 12 months with footfall increasing by 2% with over 5.4 million people visiting LDO.
The strong sales and footfall growth was helped by LDO reporting its strongest Black Friday ever with sales increasing by 12% in 2023, including £749,000 of sales during the Saturday.
Meanwhile, over Christmas LDO’s retailers took over £3.4m in just one week, up 7.8% on 2023, with nearly £1m of sales on Boxing Day, an increase of over 10%.
Additionally, according to LDO, its strong sales and footfall figures have been aided by a “strong” tenant mix which reflects “changing London shopper trends”.
Over the course of the year LDO secured 11 new lettings and relocations totalling 15,759 sq ft. This included the arrival of French Connection and Rituals as well as first outlet stores for Miniso and Abaci.
Alongside the arrival of new brands, LDO also saw continued commitment by its existing retailers with 18 brands, occupying a total 32,594 sq ft.
Lastly, LDO has also enhanced its F&B line up after announcing that Afrikana would be opening a new location early in 2025.
It is the latest addition to LDO’s F&B offering which currently includes Nando’s, Zizzi, Wagamama, Pizza Express and Las Iguanas.
Matt Slade, retail director at Quintain, said: “Outlet retail continues to be remarkably resilient thanks to the unique in-person retail experience it offers compared to online shopping. As we move into 2025, we expect outlet destinations such as London Designer Outlet to continue to thrive, not only due to the offer value and competitive price point our brands provide, but also the relaxed experience-led environment which online shopping does not offer.
“The past year saw us work closely with new and existing brands to ensure they are presenting the most in demand merchandise ranges which our younger audience of shoppers are targeting. As a result, we have seen really strong sales amongst our lifestyle and footwear brands and LDO has become the best performing outlet stores within our retailers’ European portfolios…”
