AllSaints set to continue global expansion with new store openings

AllSaints, the global contemporary fashion brand, is set to continue to expand globally with the opening of new stores in the UK, United States, Europe and Asia.  

In London, the brand is set to open a new store on Brompton Road on 22 November. AllSaints has also expanded its reach in Liverpool with the opening of a new store in Liverpool One. The new location features the brand’s latest collections, sewing machines and LED AllSaints signage.  

In New York, AllSaints’ latest pop-up in SoHo opened on 1 November, coinciding with All  Saints’ Day. Situated at 500 Broadway, it is located in one of the world’s premier shopping  districts and is just moments from the brand’s former flagship store in the area. 

The space spans 5,300 sq. ft and reflects the urban aesthetic synonymous with the AllSaints  brand, incorporating original architectural features such as exposed brick walls and white  cast-iron columns, while showcasing recent collections on feature walls. The pop-up will be  open for the next two months. 

Further expanding its presence in the USA, AllSaints recently opened a new 2,538 sq. ft store in Belmont Park Village, New York. 

In its Asia expansion, AllSaints recently opened its first Chinese outlet store in Shanghai Village, situated next to Shanghai Disney Resort and a short drive from Pudong Airport. The new store opened in August and is now one of three AllSaints stores in the city, further enhancing the brand’s accessibility to consumers in the region. Spanning 1,970 sq. ft., the store offers a curated selection of AllSaints’ collections. 

In Europe, the brand has bolstered its presence with a new store in Outletcity Metzingen,  one of Europe’s largest shopping outlets, home to over 170 retailers. The outlet’s new AllSaints store opened on 7 November, further strengthening the brand’s European  footprint. 

Peter Wood, CEO of AllSaints, said: “We are very appreciative of how many of our customers enjoy visiting our stores. So this  year, as part of our 30th  anniversary celebrations, we wanted to demonstrate our enduring  passion for our stores with the first AllSaints store in Africa opening earlier in the year, and  now with these further expansions of our physical retail presence in the UK, Americas, Europe and Asia.

“Our SoHo pop-up showcases what we can achieve with amazing teamwork right across our business, as well as our desire to provide as many customers as possible with as many  ways as possible to enjoy our brand. We are looking forward to the holiday season and excited about our plans for 2025.”