Frasers Group opens 70,000 sq. ft Flannels Leeds flagship

Frasers has opened a new store in Leeds marking its sixth ‘flagship’ store with additional locations in London, Leicester, Liverpool, Sheffield and Newcastle.

The store, which stretches across six floors and over 70,000 sq.ft, offers luxury and contemporary designer fashion brands, beauty retail concepts, a luxury resale space, full-scale homeware edit, and a new range of luxury services and experiences including a new gym and café partner.

Flannels Leeds has partnered with HiiCLUB, the health and fitness club designed to “elevate” the way consumers work out and hangout through group training. Workouts range from strength-focused HiiTRAIN to low-impact HiiBALANCE and HiiRUNCLUB, all under one roof. On the ground floor, HiiGRIND will also offer ethically sourced coffee,shakes and seasonal menus for shoppers in need of re-fuelling

David Epstein, MD of Premium and Luxury at Frasers Group, said: “We’re proud of this one. Flannels Leeds represents one of our boldest and most disruptive flagships to date, redefining the experience for the savvy luxury consumer in this region.

“With over six floors of exceptional experiences and innovations, created with our best-in-class brand partners, this investment is a testament to the group’s steadfast commitment to luxury. Consumers will find everything from Luxury Womenswear and Menswear to Personal Shopping, Home, Beauty, Active, as well as gym and café concepts. What we’ve built here is in a league of its own. We can’t wait for you to see it.”

The news comes as Frasers has called on Boohoo to appoint its founder Mike Ashley as director and CEO.

In an open letter to Boohoo, Frasers urged the company to remove outgoing CEO John Lyttle as director and appoint Ashley as chief “without delay”, adding that his appointment would be in the “best interests of the company, its shareholders and its stakeholders”.