Represent to open first UK store in Manchester
Founded in Manchester in 2011 by brothers George and Michael Heaton, the brand’s sales have grown at an average of 81.4% over the past three years
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Fashion brand Represent is set to open the doors of its first ever UK store in Manchester on 26 October.
Following a period of mass growth, the luxury menswear brand is now on track to deliver £100m in turnover by the end of the year.
Founded in Manchester in 2011 by brothers George and Michael Heaton, its sales have grown at an average of 81.4% over the past three years.
The 5,419 sq ft store, located on New Cathedral Street, will be the first permanent retail space for the brand in the UK, having opened a bespoke boutique store in West Hollywood, Los Angeles this March.
Early next year, a second UK store in London Soho will follow, which will operate as a tailored concept store.
Until this year, Represent had been an online business selling via its website, with new arrivals launching weekly, alongside dedicated retail spaces in some of the UK’s department stores, including Selfridges, Harrods and End.
Heaton, creative director and founder, said: “As we continue to grow as a brand, opening our first physical UK store was a natural progression. Given that Represent was born in Manchester, and it’s where our global HQ is based, the city was the only choice – it is in our DNA.
“The Represent Manchester location marks an important and iconic milestone for the brand, having spent the past three years planning physical retail footprints, trialling the sense of energy, look, feel, and scent through our partners such as Selfridged and Harrods along the process.”
