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Virgin Wines has announced that it has agreed a strategic partnership with Ocado.com, commencing from this week, which will give the online supermarket’s customers access to an exclusive selection of 50 wines from Virgin’s portfolio.
Previously available only to Virgin Wines customers and sold as part of multi-bottle cases, this marks the first time these wines will be offered as individual bottles.
The wine retailer delivers “high-quality” wines that combine value with innovation and small-batch production, while leveraging its customer-driven buying model to create value-accretive partnerships with leading brands.
Jay Wright, CEO of Virgin Wines, said: “We are thrilled to be working with Ocado to bring our expertise in sourcing and creating wines to its considerable audience. This collaboration allows us to introduce Ocado customers to a hand-picked selection of exclusive wines from our large and distinctive portfolio.
“Virgin Wines has long-standing relationships with a considerable network of independent winemakers across the world. Our team works closely with them to create a unique range that is constantly evolving to meet the varying needs of different consumers.”
He added: “I’m confident the wines selected for our range at Ocado will resonate with both seasoned wine enthusiasts and those looking to discover something new.”
