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Under Armour appoints Franck Denglos as VP of Commercial for EMEA

Under Armour appoints Franck Denglos as VP of Commercial for EMEA

On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Under Armour has announced the appointment of Franck Denglos as vice president of Commercial for Europe, the Middle East, and Africa (EMEA).

With 25 years of experience in the sports, lifestyle, and fashion industries, it said Denglos brings a wealth of expertise in driving commercial success and strategic growth to the company.

In this role, Denglos will oversee all sales channels across the EMEA region, including Wholesale, Distributors, Ecommerce, and Retail. His primary focus will be on accelerating growth and expanding Under Armour’s presence in the region.

He joins Under Armour with a robust international and cross-functional background. His career includes over 25 years at Adidas, where he most recently served as president of Adidas Italy and previously held positions as Global VP Group Strategy SPEED and Global VP Sales and GM International Clearance/B2B.

Kevin Ross, senior VP and managing director of EMEA, said: “We are delighted to welcome Franck Denglos as our new VP of Commercial for EMEA further solidifying our commitment to bringing in world-class talent that drives our business forward. With his proven ability to lead and his sharp understanding of our business landscape, I’m confident he’ll take our commercial success to the next level. We believe that with exceptional leaders like Franck at the helm, we are well-positioned to expand our impact in shaping the future of our EMEA operations.”

Denglos officially joined Under Armour on September 1, 2024, and will be based out of the organisation’s Amsterdam office.

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