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Shein scouts Midlands warehouse ahead of London IPO

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On this episode we're joined by Florian Clemens, Strategy and Proposition Director at Tesco Media, to unpack how retail media is evolving at speed — and what Tesco Media’s role looks like inside the wider Tesco ecosystem. We explore the “win-win-win” promise for shoppers, brands and retailers, the power of contextual relevance, and why Tesco calls its offering “video, reimagined.” Plus, we’ll look ahead to GenAI creativity, automation, and what brands should do now to prepare for retail media’s next phase.

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Shein is reportedly looking to open its first British warehouse within the Midlands’ “golden logistics triangle” ahead of its anticipated £50bn listing on the London Stock Exchange, according to The Telegraph

It is understood that the fast fashion giant has sent a team of representatives to the UK to look at potential sites in the past few months, in places such as Castle Donington, Coventry, Daventry and Derby

Instead of building its own facility, Shein is also looking for spaces that have already been fitted out to handle ecommerce operations. 

The buildings targeted by Shein spanned between 300,000 sq ft and 400,000 sq ft, with some of the potential warehouses said to be as large as 600,000 sq ft. 

However, Shein’s decision on a warehouse hinges on its London IPO, as well as negotiations with its third-party provider Super Smart Services which handles its UK orders from a Cannock warehouse. 

While the fast fashion group had initially filed paperwork with the FCA in June, it has been criticised by industry bosses for its use of a legal tax loophole for overseas shipments which have given Shein an unfair advantage.   

A Shein spokesman told The Telegraph: “To support the growth of the business, Shein is actively exploring warehousing locations worldwide. However, Shein has no immediate plans to acquire warehouse space in the UK.”

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