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On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Go Outdoors has announced that it is set to open the largest outdoor store in Europe at the Vangarde Shopping Centre in York on 23 August 2024.

The record breaking store boasts 125,000sq. Ft of space with over 380 brands and 30 branded concession areas.

These branded areas will include the biggest Yeti store in Europe as well as a new Garmin store.

The store will also host the first ever Adidas Terrex in store concession in the UK as well as Stanley’s largest store in Europe.

It will also feature a new concept cafe, Alpine Café, where customers can enjoy fresh meals made with locally sourced produce.

The store has created 42 new jobs with 28 employees joining from the old Gg Outdoors York store.

Deb O’Donnell, centre manager at Vangarde Shopping Centre, said: “The new GO Outdoors store is a welcome addition to the Vangarde shopping centre. Not only does it provide a dedicated space for our outdoor-loving customers, but also provides a community hub where customers can relax, meet and enjoy their shopping time. We are excited to open the doors to Europe’s biggest outdoor retail store and welcome our new customers to the GO Outdoors York store.”

Lee Bagnall, CEO of Go Outdoors, added: “I am extremely excited and proud to open the biggest outdoor store in Europe. I am thrilled to be able to bring the very best brands, products and services to our customers in York, in our new game changing flagship store”.

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