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Sephora UK has announced that it is set to open a new store in Kent’s Bluewater Shopping Centre this winter.
The new store location will mark the beauty retailer’s seventh store opening since its launch into the UK in 2022, with stores already located in London’s Westfield White City and Stratford and Manchester Trafford Centre.
The announcement comes as Sephora is also set to open new stores in Newcastle Eldon Square, Gateshead Metrocentre, and Birmingham Bullring.
Like all Sephora stores, customers at the Bluewater location will be able to shop from a selection of curated local and global brands across makeup, travel, fragrance, skincare, haircare, grooming and wellness categories.
Customers will also be able to purchase “viral” beauty products, such as those from Glossier, Rare Beauty, Kayali and Glow Recipe, as well as from the own brand Sephora collection.
The new shop will also feature in-store beauty services, from on the go treatments to a full hour complete “Glam Look”.
Sarah Boyd, Sephora UK managing director, said: “We are thrilled to continue this momentum of our rapid growth by opening Sephora stores in key shopping destinations such as the iconic Bluewater Shopping Centre.
“We have loved seeing the enthusiasm and appetite from our customers around the UK of where they would like us to show up, inspiring us to roll out more of our ‘beauty playgrounds’ and unparalleled shopping experiences to some of the nation’s most beloved retail destinations such as Bluewater.”
James Waugh, centre director at Bluewater, added: “Sephora is one of the most regularly requested brands by our guests, so we’re really excited to be welcoming it to our retail line-up later this year.
“The brand’s only Kent-based store will be worth the wait for our guests, as it will bring multiple of the world’s most viral beauty brands to Bluewater that our customers wouldn’t have been able to shop for before Sephora’s arrival.”
