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On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Ikea has announced that it is planning to open 100 more click-and-collect points at Tesco stores across the UK to create a more accessible shopping experience. 

The news comes as the retailer opened its 100th mobile pick-up point, following a successful nationwide roll-out. 

The service is free of charge for orders over £100 and costs £5 for orders below that amount.

Currently, almost 40% of Ikea’s total sales are made through online purchases. To meet this increasing demand, Ikea continues to strengthen its range of delivery and collection services. The growth of Ikea’s mobile pick-up point network in partnership with Tesco is a key initiative in this strategy.

Customers can use the mobile pick-up service at Tesco stores by placing their order on Ikea.com, through the Ikea App or with the assistance of an Ikea co-worker, either remotely or in-store. Orders are available from next-day and can be collected at a customer’s local participating Tesco store within one of two daily collection windows.

The scheme was initially piloted in 2022 before a national roll-out began late last year. 

Jakob Bertilsson, country customer fulfilment manager, Ikea UK, said: The opening of our one-hundredth mobile pick-up point marks an exciting moment for our journey to become more accessible. As we continue to see a shift in our visitors’ wants to shop even more conveniently, we need to constantly develop and improve with better and more affordable services.

“Our ambitions to double our click and collect offering, combined with the strengthening of services such as Ikea home delivery, means we are now closer than ever to people in all parts of the UK.”     

Simon Williams, Tesco’s assets and estates director, added: “We’re always looking for ways to serve our customers better and help make their shop even more convenient. We are pleased to be working with Ikea to give their customers the option to collect orders from more of our stores. We are proud of this 100th click and collect point milestone and hope this continues to improve the shopping experience for Tesco and Ikea customers.”

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