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Miniso to open new store at Trafford Centre

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Miniso has announced that it is set to open its biggest store in the North of England at the Trafford Centre on 5 July.

Situated between Boots and John Lewis on the ground floor, the new location will cover 2,700 sq ft, enhancing the shopping experience at the Trafford Centre. The opening marks Miniso’s 28th store in the UK.

The Trafford Centre store will feature the retailer’s extensive range of products, including Sanrio Blind Boxes, plushies, homewares, and accessories. The Trafford Centre store will also feature the latest BT21 merchandise, a collaboration between K-pop phenomenon BTS and Line Friends.

Saad Usman, chief operating officer at Miniso UK, said: “We are incredibly excited to grow our presence in the North West by opening Miniso’s largest store in the North of England at the Trafford Centre. Trafford Centre has always been a premier shopping hub, and we are thrilled to bring our unique blend of affordable, high-quality products to this iconic shopping destination.”

Russell Loveland, managing director, Pradera Lateral – Trafford Centre’s asset managers, added: “It is a testament to the strength of Trafford Centre’s vibrant offering that we continue to attract innovative brands who are looking to expand in the North West. 

“Our audience at Trafford Centre engage well with brands that offer high quality lifestyle-led products so we have no doubt that Miniso will make a positive impact to our dynamic brand line up at the Trafford Centre.”

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