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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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M&G, landlord of Superdry’s London flagship store, will not formally seek to block a restructuring proposal, Sky News has reported. 

It is understood that Superdry received a reprieve after M&G backed down from a challenge to the struggling fashion chain’s rescue plan. 

As a result, M&G has decided not to proceed with its formal objection to Superdry’s restructuring plan after it engaged lawyers from Hogan Lovells to scrutinise the proposals. 

British Land, which also owns a number of Superdry stores, will also reportedly abstain on the restructuring plan, opting against a formal challenge.  

Superdry’s rescue deal will incorporate steep rent cuts for a number of landlords, Sky News found, but will avoid store closures in the UK. 

Alongside the rescue deal, Superdry founder Julian Dunkerton will provide a multi-million-pound funding injection. 

Superdry’s landlords are believed to have been alarmed by their lack of participation in the retailer’s mechanism to allow creditors to benefit from any future recovery in its performance. 

A Superdry spokesperson said: “We continue to engage with our landlords regarding our proposed restructuring plan, which is vital for the future of the business.”

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