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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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JD Sports has seen its profit-before-tax fall 8% down to £912.4m for the year ended 27 January 2024.

Despite this, the company has still stated it saw “strategic progress in a challenging market”.

As a result, its revenue rise 2.7% from £1.13bn in the period last year up to £1.4bn this year.

It also saw organic sales growth of 9%, with a premium sports fashion organic sales growth of 10.9% and like-for-like sales growth of 3.8%.

In the period, JD opened over 200 new stores and has plans in place for over 200 new JD stores in FY25.

These new stores exceeded internal sales expectations by 20% on average and delivered payback of less than its three-year internal target.

Régis Schultz, CEO, said: “In the period, we again outperformed the market delivering organic sales growth of 9% and Premium Sports Fashion organic sales growth of 11%. This strong revenue performance was delivered in a challenging market, particularly through our peak trading period.

“We made important strategic progress: putting the JD Brand First through opening over 200 new JD stores; strengthening our Complementary Concepts through the proposed acquisitions of Courir and, announced after the period end, Hibbett; simplifying the group by taking full control of ISRG and MIG and divesting non-strategic businesses; building the right governance and organisation for a global group of our size; and investing in our people and infrastructure to deliver our growth strategy.”

He added: “We have started the new financial year with Q1 in line with our expectations in a volatile market and we are on track to deliver our profit guidance for the full year. Looking further ahead, we have a strong business model and a clear strategy to deliver long-term growth and value creation for our shareholders.”

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