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Asda has announced the launch of a £50m store upgrade program, which aims to improve the design and shopping experience across 170 of its stores.
As part of the program, 50 larger stores will receive major upgrades, including the introduction of new in-store services and features. This will include a brand-new George department in some stores, new foyers, new seasonal aisles, new food-to-go services, new counters and new flooring and lighting.
The remaining stores will receive refreshed exterior and interior decoration to reflect Asda’s new brand identity, which includes an updated logo, typography and colour palette.
These stores will also receive new trolley bays, signage, improved toilet facilities and exterior landscaping work.
The programme, which starts at the Long Eaton store in Nottingham, is expected to complete by the end of November, and work will be carried out in stores such as Coventry, Altrincham, Dundee and Charlton over the coming months.
While work will take place over a five-week period, Asda said the stores will remain open during this time with “minimal disruption expected”.
Ian Brackenbury, senior director of Construction and Implementation at Asda, said: “We are always looking at ways in which we can improve the overall experience for our customers and this program is one of the many ways we are actively doing that.
“Starting with our supermarkets and superstores, this significant investment allows us to upgrade our stores by launching new and exciting services, whilst making significant improvements to the existing components of our established stores. This program marks another exciting milestone moment for us on our journey and underpins our continued commitment to ensuring Asda is set up for long term success.”
