Levi’s names incoming CCO

Levi’s has announced the appointment of Gianluca Flore as executive vice president and chief commercial officer, effective from 29 July. 

In his new role, Flore will report to president and CEO Michelle Gass and will be responsible for the commercial operations of the Levi’s brand across all global channels, including stores, e-commerce and wholesale. 

Flore will bring more than 20 years of international commercial experience in the luxury apparel and lifestyle sector, joining Levi’s from Burberry, where he held the role of CMO since 2021. 

During his time as Burberry CMO, Flore oversaw five regions and a network of more than 400 stores. 

Prior to this, he served as the company’s president for the Americas and global retail excellence, spearheading the expansion and productivity of the brand’s retail footprint.

In addition, Flore held leadership roles at the luxury group Kering, including CEO of Brioni, where he established a profitable retail business model for the brand, and at Bottega Veneta, where he led double-digit revenue increases across wholesale and retail channels. 

Gass said: “I am delighted to welcome Gianluca to LS&Co. at this transformational moment for the company, as we pivot to become a DTC-led, denim lifestyle leader. 

“He is an industry veteran with an exceptional track record of delivering profitable growth at iconic fashion brands. His depth of experience in driving market relevance and consumer-centric, operational excellence makes him the right leader to help usher in the company’s next chapter of stakeholder value creation.”

Flore added: “It’s an honour to join a storied company like LS&Co. at this exciting time for the Levi’s brand, which continues to be the unequivocal category leader, firmly at the centre of culture. 

“I look forward to working with the immensely talented LS&Co. team, in service to its consumers and to making Levi’s® the definitive denim lifestyle leader globally.”