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Superdry discusses £20m loan with Hilco

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Superdry has confirmed that it is in discussions with Hilco Capital for a loan worth up to £20m.

The company stated that it was looking for £10m to provide the necessary liquidity to help implement its ongoing turn around and cost cutting plans.

Furthermore, Superdry is looking for additional £10m to assist with seasonal working capital peaks to the extent required.

Lastly, the fashion retailer is hoping to agree an extension to the maturity date of its facilities with Hilco by six months to 7 February 2025.

The company stated that there is no guarantee that any or all of these changes will be agreed upon.

The loan with Hilco is understood to be in addition to the £100m Superdry borrowed from Bantry Bay.

The news comes as rumours continue to swirl that founder Julian Dunkerton is attempting to put together a deal to take the company private. He has until 29 March to come up with a deal.

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