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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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N Brown Group has announced that its near-term science-based targets to reduce greenhouse gas (GHG) emissions have been approved by the Science Based Targets initiative (‘SBTi’).

By 2030, the group has committed to reduce scope 1, 2 and 3 GHG emissions from its operations by 46% from a 2021 base year, and has received approval from the SBTi, which assesses companies’ targets and ensures that they are in line with the latest climate science under the Paris Climate Agreement.

Scopes 1 and 2 cover emissions generated by N Brown’s own operations, such as electricity at its distribution centres and head office. Scope 3 refers to emissions in N Brown’s supply chain, such as energy usage by its product manufacturing partners.

It said these targets are part of N Brown’s wider sustainability strategy, ‘Sustain’, which includes the group’s ambition to achieve net zero emissions by 2040 under the British Retail Consortium’s (BRC) Climate Action Roadmap.

Sarah Welsh, CEO of Retail at N Brown, said: “We believe online fashion should be sustainable, which is why our sustainability strategy is at the core of our business strategy. We’re committed to our key long-term goals of ensuring that all our own brand products are sustainable by 2030 through our partnership with Textiles 2030, and to becoming net zero by 2040 through the BRC’s Climate Action Roadmap.

“N Brown has taken a significant step forward in our net zero ambitions by achieving approval from the SBTi, and we look forward to continuing to make positive changes to minimise our climate impact.”

Angela Gaskell, Group Sourcing, Sustainability, Quality and Fit director at N Brown, added: “The SBTi’s approval is a key milestone in N Brown’s sustainability strategy and reflects our commitment to deliver meaningful change towards reducing the impact of our operations and supply chain emissions. Our primary focus for this year is to collaborate with our suppliers to gather further data which will enhance our scope 3 transition roadmap, and to support both N Brown and our partners’ ambitions to make a positive change in supply chain.”

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