Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Lifestyle retailer MINISO is opening its biggest-ever store in the UK in Camden.
Located on Camden High Street, MINISO is opening its doors to the public on Wednesday, February 14 at noon.
Spanning across an expansive 4,110 square feet, MINISO’s Camden store will stand as the brand’s largest retail space in the UK to date, marking its 26th store in the UK and its fourth stand-alone high-street location.
Embracing all things Kawaii — “cute characters, sweet designs” — the trend has become a lifestyle staple, with the UK witnessing a surge in so-called “cute culture”. MINISO is in the middle of that trend, renowned for items like Blind Boxes and plushies, last year it sold 30 plush toys per hour.
The new Camden store will be the first store to have dedicated zones for key ranges such as Sanrio, beauty, snacks and Blind Box collectibles. The Camden store will also feature homewares, accessories and its newly launched “beauty + self-care” line, featuring nail polishes, face masks, perfumes, and essential makeup products.
The store is currently preparing for the opening day that will feature a live DJ and shoppers will also have the chance to meet the mascot PenPen.
Saad Usman, chief operating officer at MINISO UK, said: “At MINISO, the unveiling of our Camden store signifies a momentous step in our journey, driven by our belief that ‘Life is for Fun.’ Our store goes beyond the typical retail environment; it stands as a vibrant hub of joy, creativity and all things cute.
“With endless choices and delightful surprises, the Camden store perfectly embodies the unique spirit that defines MINISO.”
