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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Wolf and Badger has reported record-breaking festive trading and has also achieved 15% revenue growth for 2023.

Additionally, it maintained consistent profitability throughout the year, which meant it reported its first full-year EBITDA profit despite a challenging market.

In addition to its online presence, the brand operates stores in London, New York and Los Angeles, and is in the process of exploring further expansion opportunities.

George Graham, CEO and co-founder of Wolf and Badger, said: “We are delighted to have continued to deliver growth alongside profitability in 2023, despite undoubtedly challenging market conditions.

“These results are testament to the incredible dedication of our team and the passion we all share for promoting independent ethical brands. As we head into 2024, we remain steadfast in our commitment to providing a platform that stands as a fair and viable alternative to mainstream retail, allowing our customers to shop with purpose and moreover providing greater opportunities to independent brands worldwide.”

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