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The Body Shop has revealed it has become the first global beauty brand retailer to achieve 100% vegan product formulations across all ranges including skincare, body care, haircare, makeup and fragrance.
The entire product formulations portfolio has been certified by the Vegan Society. It comes as the retailer said the vegan cosmetics industry is predicted to grow with a 6.31% compound annual growth rate between 2023-28 and reach $24bn (£18.9bn) by 2028.
The Vegan Society represents “the global gold standard” in vegan certification across multiple industries. The certification process includes assessment of every supplier and manufacturer of raw materials within the product catalogue.
For The Body Shop, this meant over 4,000 ingredients had to be validated for over 1,000 products to carry the stamp.
Ian Bickley, The Body Shop CEO, said: “We did it! Every single product formulation from The Body Shop is now certified by The Vegan Society. We know that vegan beauty matters to millions of people around the world, and we’ve worked tirelessly to achieve this huge milestone.
“We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first.”
Director of Business Development at The Vegan Society, Chantelle Adkins, added: “Today we are extending a massive congratulations to The Body Shop for achieving 100% of their product formulations being vegan and certified with The Vegan Society’s Vegan Trademark.
“This has been a massive project for them and showcases their commitment and dedication to vegan beauty. We hope that this significant step sets a global standard for other beauty brands to follow and inspires further change to reduce animal use and exploitation across the industry.”
