Vinted launches item verification service for designer products

Vinted, The online marketplace for second-hand fashion, has launched a new item verification service in the UK in a bid to increase trust in the authenticity of higher-priced, second-hand items and to combat counterfeiters. 

The service is an optional paid service to check the authenticity of selected designer items, carried out by a trained and experienced team of the company’s verification experts. 

Verifying these high-cost items costs £10 per item for eligible brands listed at £100 or more. It is paid for by buyers and is free for sellers. The fee includes the verification service fee and shipping costs from the seller to the verification hub. 

Meanwhile, the shipping from the verification hub to the buyer is covered by a regular shipping cost that buyers see at the checkout. An additional Vinted buyer protection fee will continue to apply to all items.

Members will see a banner with a diamond-shaped ‘Item Verification badge’ once they choose an eligible listing.

After Vinted’s acquisition of Germany-based luxury resale platform Rebelle in 2022, the two teams have joined forces to bring Rebelle’s expertise for item verification to Vinted members. 

Adam Jay, CEO of Vinted, said: “We understand that authenticity and trust are paramount in the world of online second-hand shopping and we believe this should be accessible to all. That’s why we’ve worked hard to provide our reliable verification service for designer pieces at an affordable price. 

“Since Vinted was founded 15 years ago, our commitment has always been to make second-hand fashion the first choice for everyone and we see this new service being a significant step forward in our ambition to provide our community with the utmost confidence.”