Lidl is cheapest supermarket, Which? finds

Lidl GB has become the cheapest supermarket after coming top in a basket comparison conducted in October by Which?. The monthly analysis involves comparing the average prices of a shop consisting of popular groceries at eight of the UK’s biggest supermarkets. A basket of shopping at Lidl was over £10 cheaper than at Tesco and Sainsbury’s, and nearly £17 cheaper than Waitrose. Ryan McDonnell, Lidl GB CEO, said: “As we head into the festive season, we remain relentlessly focused on offering the lowest prices in the market. The latest Which? basket demonstrates that we’re delivering on our price promise and that customers can be confident they are getting the best value possible when they walk through our doors.” In addition, Lidl has secured planning permission for a new Regional Distribution Centre (RDC) in Gildersome, Leeds which will further strengthen the discounter's infrastructure across the country. The warehouse will also create hundreds of new jobs for the community. This follows the opening of Lidl’s Luton RDC in September, the discounter’s largest warehouse in the world, which is set to create 1,500 jobs. McDonnell continued: “We are seeing growing numbers of new customers coming to us and are now the third biggest supermarket in London, as well as the fastest growing supermarket in the whole of the UK. On top of this, we are also delighted to have secured planning permission for a new warehouse in Leeds this week, meaning we’ll be able to give even more households access to our high-quality affordable products in the long term.”