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Asda has appointed Adam Zavalis as its new vice president of marketing.
Zavalis joins the supermarket in November and will report to Asda’s chief customer officer David Hills, who joined Asda in September as part of its executive leadership team.
As VP marketing, Zavali will lead Asda’s marketing team and agency partners to create and deliver campaigns.
He joins from Aldi where he spent eight years as marketing director. He began his career working for international marketing agencies in the UK and Singapore, before spending the last decade in the retail sector with Aldi and Boots.
Hills said: “Adam is a key strategic hire for the customer function and brings a wealth of retail and grocery experience to this role from his time at Aldi and Boots. His creative instinct and track record of delivering industry-leading creative campaigns will be a great addition to Asda as we move forward on our journey to deliver outstanding quality products at incredible prices to UK customers.”
Zavalis added: “Asda is a much-loved brand which is part of the fabric of many communities right across the UK. It is a business with a rich history as a consumer champion and an exciting future, which I am delighted to be part of.”
