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Swiss running retailer ON has announced its target to double its net sales 2026 to at least £3.19bn.
The company also expects to exceed 60% gross profit margin by 2026 and reach an apparel share of 10% or more.
Furthermore, ON wants to reach an adjusted EBITDA margin of +18% in the same time frame.
To do this ON will be prioritising the increase of its market share by focusing on increasing brand awareness, performance credibility and sustainability.
Alongside this, the company hopes to expand its international outreach by increasing its “multichannel distribution” and focusing on the Chinese market.
This bold statement comes just two years after the company went public and just eight months after it opened its first UK flagship.
Marc Maurer, Co-CEO, said: “We are extremely proud and pleased with how we have been able to successfully deliver on our mission and growth strategies over the past two years. The strength of our brand and products, our outstanding team and innovation capabilities, as well as the very large addressable market, give us numerous opportunities to grow. We are staying true to our core, with controlled expansion into adjacencies, to continue on our path towards the vision to be the most premium global sportswear brand.”
